The Togo Digital Agency (ATD) is set to conduct training for entrepreneurs in northern Togo next month, as part of its efforts to promote the digitalization of Very Small and Medium Enterprises (VSMEs) in the region.
Following a series of training sessions held nationwide, the upcoming event is scheduled for April 8 to 11, 2025, in Dapaong.
In Kara, where the most recent session concluded in February, 20 companies, including 11 led by women, participated in the Tech Immersion Plus (TIP) program, supported by German cooperation. This initiative aimed to help these business operators incorporate strategic digital tools to enhance their management practices and boost their online visibility.
Participants gained valuable skills in areas such as Business Model Canvas, digital accounting management, and online marketing.
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The benefits have been significant, as noted by attendees. For instance, Kpiki Kadabi, founder of Agro Horeb and a participant from Kara, remarked, “Solutions like WhatsApp Business and Odoo are revolutionizing the daily operations of my business.”
It is important to highlight that these training sessions are part of the ProDigiT project, which is co-financed by Germany, Luxembourg, and the European Union. To date, over 120 entrepreneurs have received training.