The CETEF partnership announced in Lomé highlights a bold step toward strengthening Togo’s economic and promotional influence. On Tuesday, September 16, 2025, the Togolese Exhibition and Fair Center sealed an agreement with two Chinese organizations: Sino-Africa-FENGCHI-Togo-Advertising Co and the Cultural Association of Enterprises from Hebei Province. This collaboration introduces stronger tools for communication and visibility, while also creating pathways for Togolese businesses to connect with global markets.
Speaking about the deal, Alexandre de Souza, CETEF’s Director General, explained that the partnership will boost CETEF’s outreach while also building an innovative system for advertising. He stressed that businesses will benefit from wider promotion, stronger messaging, and more impactful platforms. His comments underline CETEF’s determination to give Togolese enterprises the recognition they deserve both regionally and internationally.
Moreover, the partnership arrives at a critical moment. Regional competition in trade and exhibitions is becoming more intense, as neighboring countries expand their networks and influence. CETEF’s decision to strengthen its communication strategy ensures that Togo remains competitive and visible. By aligning with experienced advertising and cultural partners, CETEF positions itself as a driver of innovation in the exhibition space.
In addition, the expertise of the Chinese partners adds significant value. Sino-Africa-FENGCHI-Togo-Advertising Co brings modern advertising strategies and technical know-how, while the Hebei cultural association offers deep connections to businesses and institutions in China. Together, they create a powerful blend of skills and networks that will help CETEF expand its presence and attract more investors.
The broader economic implications are clear. When businesses gain more exposure, they draw interest from new investors, increase trade opportunities, and create jobs. Consequently, this partnership not only supports CETEF’s mission but also contributes directly to Togo’s economic growth. Every advertisement, event, and campaign that emerges from this collaboration strengthens the country’s global image as a business-friendly destination.
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Furthermore, the agreement reflects Togo’s growing reputation as a trusted hub for international cooperation. By welcoming expertise from abroad, CETEF demonstrates openness, adaptability, and a commitment to progress. Each successful collaboration reinforces confidence in Togo’s future as a strong economic player in West Africa.
The momentum generated by this deal goes beyond the signing table. CETEF is clearly reshaping how Togo communicates with the world. Through better visibility, stronger networks, and innovative strategies, Togolese businesses will gain new opportunities to shine. The CETEF partnership therefore stands as more than a formal agreement—it symbolizes a vision for growth, resilience, and global engagement.
