The Togo Local Consumption Month began with optimism as Minister Rose Kayi Mivedor set the tone for its sixth edition. She addressed journalists earlier in the week, emphasizing new priorities and building on the progress of past editions. Her message carried both pride and determination, reflecting the government’s focus on empowering local producers and making “Made in Togo” a competitive force.
The minister proudly shared a positive assessment of the previous five editions. Local companies that participated recorded an average growth of 40% in turnover, a remarkable result that validated the initiative’s importance. Her words highlighted how collective commitment and support for local goods have transformed markets and strengthened businesses. This growth showed that Togolese consumers are increasingly willing to embrace homegrown products.
As the new edition unfolds, she made it clear that greater action is necessary. The first priority is compliance with standards. Consumers must feel confident in the quality and safety of local products. Improved standards will not only reassure buyers but also open doors to regional and international markets. The second priority is price competitiveness. Local goods must be affordable if they are to compete effectively with imports. Affordability ensures that support for domestic products becomes a practical choice for families. The third priority is packaging. Attractive and durable packaging reflects quality and can significantly increase consumer trust. Packaging, she stressed, is often the first impression a product gives.
The Togo Local Consumption Month is not only about statistics but also about identity. Promoting “Made in Togo” reflects pride in national creativity and talent. Each locally produced item carries a story of hard work, tradition, and innovation. By consuming local goods, citizens help sustain jobs, encourage entrepreneurship, and build a stronger economy. The campaign is as much about cultural pride as it is about economics.
Entrepreneurs who took part in earlier editions echoed the minister’s optimism. Many spoke about how the program gave them visibility and boosted their confidence. Farmers, artisans, and small manufacturers all found new markets for their products. Their testimonies showed how the initiative created hope and stability for families. These human stories underline the real impact of supporting local consumption.
The energy surrounding the new edition is contagious. Markets, exhibitions, and campaigns will highlight diverse local goods. Shoppers will see improved products proudly displayed, giving them every reason to choose domestic over imported. Each sale becomes a step toward economic independence and resilience. Every purchase tells producers that their work matters and that their country believes in them.
The Togo Local Consumption Month continues to grow into a movement of pride, resilience, and responsibility. With strong leadership, clear priorities, and visible results, the campaign inspires confidence that “Made in Togo” can compete anywhere. The sixth edition will not only celebrate past achievements but also pave the way for a future where local products stand tall in every marketplace.
