The Adjafi Fair officially kicked off on August 25, 2025, in Lomé. This event, now in its 13th edition, focuses on empowering young entrepreneurs. Minister Mazamesso Assih, in charge of Grassroots Development, Financial Inclusion, Youth, and Youth Employment, led the launch of the three-week fair.
The fair aims to create fresh opportunities, inspire innovation, and foster networking among young business leaders. It also encourages business growth and strengthens the ecosystem for startups and MSMEs. Young entrepreneurs gain access to resources and knowledge that can help them thrive in competitive markets.
This year’s theme highlights the agri-food sector and the importance of product packaging. Organizers titled it “Agri-food: improving the packaging of Togolese products for greater competitiveness of micro, small, and medium-sized enterprises (MSMEs) in the African Continental Free Trade Area (AfCFTA) market.” This theme stresses how packaging influences product success.
Good packaging can increase product appeal, protect quality, and help brands stand out on shelves. The fair aims to raise awareness among young entrepreneurs about these benefits. It encourages them to adopt best packaging practices to boost their products’ value in the African market.
With the AfCFTA creating new trade opportunities, MSMEs need to position themselves strategically. The event provides guidance on how packaging ties into broader market competitiveness. It also explores how improving presentation can open doors to new customers and markets across Africa.
During the three weeks, participants attend workshops, exhibitions, and networking sessions. They learn from experts and industry leaders who share insights on packaging, marketing, and business development. These experiences empower entrepreneurs to refine their products and business models.
The Adjafi Fair serves as a platform to celebrate young innovators and their contributions to Togo’s economy. By focusing on practical skills and market realities, the fair helps entrepreneurs transform ideas into viable businesses. It strengthens the link between innovation and economic growth.
Minister Mazamesso Assih emphasized the government’s commitment to youth empowerment through initiatives like this fair. Supporting young entrepreneurs is vital to creating jobs and fostering sustainable development. The fair reflects this priority clearly.
Many young participants view the event as a springboard for success. They gain confidence, connect with peers, and explore new markets. The knowledge shared helps them navigate challenges and seize emerging opportunities.
The focus on packaging aligns well with current consumer trends. Shoppers increasingly value product presentation alongside quality. This makes packaging a critical factor for business competitiveness. The fair’s theme responds directly to this market demand.
By the end of the event, organizers hope that many MSMEs will have improved their packaging strategies. This, in turn, should help them better compete in the AfCFTA market. The fair aims to contribute to a stronger, more dynamic agri-food sector in Togo.
Overall, the 13th Adjafi Fair highlights the power of youth entrepreneurship. It shows how targeted support can unlock potential and drive economic progress. The event inspires young Togolese to innovate boldly and grow their businesses sustainably.
