The third edition of the Fidelity Nigeria International Trade & Creative Connect (FNITCC) in Atlanta, Georgia, United States, has been hailed as a transformative platform for advancing Nigeria’s non-oil exports and connecting local enterprises with global markets.
Organised by Fidelity Bank Plc in partnership with AFRICON from September 18 to 20, 2025, the conference brought together export-ready Nigerian businesses across fashion, arts, manufacturing, and technology, creating an international showcase of commerce and culture.
Mayor of Atlanta, Mr. Andre Dickens, commended Fidelity Bank for the initiative, stressing the deep-rooted ties between Africa and Atlanta.
“This conference presents a unique opportunity for thought leaders from Atlanta and Africa to collaborate. Our shared legacies, from civil rights icons like Dr. Martin Luther King Jr. and Nelson Mandela to our mutual strengths in logistics, finance, technology, and the creative industries form a strong foundation for trade and investment. We are not just networking, we are building lasting networks,” he said.
Exhibitors praised the 2025 edition as a clear step up from previous years, citing increased attendance, enhanced exhibitions, and meaningful engagement.
In a statement from the bank, Nuga Designs team said: “It was an honor to exhibit among such a vibrant community of creatives, entrepreneurs, and cultural ambassadors. We left FNITCC 2025 with new customers, meaningful connections, and a renewed sense of purpose. Well done to Fidelity Bank for championing Nigerian businesses and bridging global markets.”
For many participants, the event highlighted not just commerce but also community and resilience. One exhibitor recalled how, despite facing logistical setbacks in the past, support from fellow participants this year turned an unexpected buyer’s visit into a breakthrough deal.
Others credited Fidelity Bank’s professionalism and support. “On behalf of FSGF AFRICA LTD, I extend our deepest gratitude to Fidelity Bank for hosting such a wonderful event. Your warmth, professionalism, and commitment made this experience truly remarkable,” another exhibitor noted.
The conference also spotlighted the rising influence of women-led businesses and renewed confidence in Made-in-Nigeria products.
“Wow! Sisters online, making the impossible possible! This is the Africa we want. Nigerians are believing in Made-in-Nigeria products and that belief is powerful,” said a participant.
Reflecting on the bank’s vision, Managing Director/CEO of Fidelity Bank Plc, Dr. Nneka Onyeali-Ikpe, underscored the need to diversify Nigeria’s trade relations. While non-oil exports currently generate less than $5 billion annually, she stressed the untapped potential.
“At Fidelity Bank, we believe access to global markets is a pathway to shared prosperity. That belief inspired the creation of FNITCC,” she said.
FNITCC Atlanta featured deal rooms, exhibitions, panel sessions, and a gala dinner all designed to expand Nigeria’s export footprint in the US market. As part of the conference, a Lagos State delegation visited the Georgia State Capitol, where Governor Babajide Sanwo-Olu declared Lagos open for investment and proposed a sister-city framework to strengthen ties with Atlanta.
Nume Ekeghe
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