The Togo Chamber of Commerce and Industry has entered into a partnership with the TOGOMALL supermarket to assist local artisans in showcasing their products within this store that focuses on national production. This agreement, finalized late last week, is designed to enhance the capabilities of producers and improve the marketing of their offerings.
Under this collaboration, the Chamber will supply experts to aid entrepreneurs operating within the supermarket. Training sessions will be conducted to educate them on management practices tailored to their businesses and the most effective sales techniques. The objective is to provide them with the necessary tools to organize their operations and broaden their customer reach.
Additionally, the agreement features a promotional aspect, with the CCI-Togo pledging to enhance the visibility of TOGOMALL through its various communication platforms. By boosting the platform’s exposure, the intention is to provide producers with a wider audience and maximize their market presence.
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This initiative reflects a commitment to supporting small Togolese enterprises and fostering their growth. “By formalizing this agreement, the CCI-Togo, in alignment with its mission to contribute to national development, seeks to empower small producers to evolve into the leading businesses of the future,” stated José Symenouh, President of the Chamber.
The institution has previously launched digital training programs for very small, small, and medium-sized enterprises (VSEs), along with support initiatives for rice producers.
